Who's on the panel
Everyday shoppers, brand loyalists, early adopters, and niche communities — spanning every major demographic and lifestyle segment across 80+ countries — the foundation of our online consumer panel and B2C panel.
How the panel is built
Built through consumer panel recruitment combining online outreach via banners, affiliates, and referrals with in-person recruitment for the groups that are genuinely hard to reach digitally. Every member passes multiple quality checks, including digital fingerprinting, fraud detection, and identity validation, before entering the panel. A dedicated panel management team continuously monitors, validates, and refreshes membership — the goal isn't just onboarding numbers, it's response rates and engagement that hold up over the life of a tracker study, not just wave one.
What you can target
- Demographics — age, gender, household, income, education, and more
- Lifestyle & behavior — shopping habits, travel, hobbies, digital behavior
- Category-specific attributes — automotive ownership, home improvement, electronics, health conditions, financial products, entertainment, food & beverage, and more
Built for the full research lifecycle — Whether you're testing a new concept, measuring brand lift, or tracking evolving consumer preferences over time, the same panel supports all three — no switching vendors mid-study because your research question changed.
Why This Panel
Panel quality usually drops off after the first survey — people go inactive, profiles go stale, and by wave three you're not really talking to who you think you are. Continuous monitoring and refresh after entry means a panelist reached in wave 1 is still a real, engaged match in wave 6. And because profiling covers behavior and category-specific attributes, not just demographics, targeting holds up even when the brief gets more specific mid-study.
Need something more specialized than standard consumer profiling? Expert Recruitment