How it's built
This is custom audience recruitment built to a specific screening criterion — including hard to reach respondents other panels can't source. When a study needs respondents outside B2C, B2B, or Healthcare — a specific niche, an unusual combination of qualifiers, a population too small to sit in a standing panel — recruitment is built around that exact spec. This isn't a fourth panel type; it's what happens when the standard three genuinely don't cover the brief.
What you get
- Sourcing built to a specific screening criterion, not filtered from an existing panel after the fact
- Support for one-off recruitment needs that don't justify (or fit) a standing panel
- The same verification rigor as our standard panels, applied to a custom-built sample
Why This Matters
A screener with an odd combination of qualifiers often gets "solved" by loosening the criteria until an existing panel can fill it — which quietly changes who's actually answering your questions. Building to spec means the sample matches the brief, not the other way around.
Need more than standard profiling on your respondents? In-depth Profiling