A quantitative study required professionals directly involved in purchasing heat exchangers across six markets: the United States, Germany, France, Poland, China and India. The heat exchanger procurement research recruitment scope covered industrial companies and engineering, procurement and construction (EPC) firms across eight industrial channels.
Business Challenge
Job function alone was not sufficient to define this audience. The study required professionals directly responsible for heat exchanger procurement, including those in Engineering, Operations, Project Management, and Procurement.
The key requirements were to:
Recruit heat exchanger purchasing decision-makers across six countries
Cover industrial companies and EPC firms
Address eight specified industrial channels
Work towards 100 completes per market, with a total target of 600
Our Approach
We used a combination of Phone-to-Web and CATI research for industrial buyers for the 15-minute quantitative study. Recruitment focused on professionals involved in heat exchanger purchasing across the specified functions.
The audience scope spanned alternative energy, data center cooling, construction, energy, compressors, process and industrial, sanitary systems, and fluid power.
The sample plan set the same target of 100 completes for each market, creating a consistent recruitment requirement for multi-country procurement research across all six geographies.
Results
The engagement successfully addressed a highly specialised B2B audience across the six markets, with recruitment focused on decision-makers directly involved in heat exchanger procurement.
The industrial B2B survey recruitment scope covered:
Engineering, Operations, Project Management and Procurement professionals
Industrial companies and EPC firms
Eight industrial channels with heat exchanger purchasing requirements
Six markets across North America, Europe and Asia
Impact for the Client
The engagement supported the client’s need to reach professionals directly involved in the purchasing decision. Coverage across the specified functions, company types and industrial channels aligned recruitment with the study’s specialised procurement audience.
This provided the audience foundation for heat exchanger procurement research among purchasing decision-makers across six markets.
Looking for Industrial Procurement Decision-Makers?
When purchasing responsibility is central to respondent eligibility, audience definitions need to go beyond job titles. Contact us to discuss industrial procurement decision-maker recruitment, heat exchanger buyer recruitment and multi-country Phone-to-Web or CATI fieldwork.