A quantitative online study required gaming audience recruitment across nine international markets, covering both gaming creators and gaming users. Using a Phone-to-Web methodology, the study targeted 1,800 completes, with equal quotas for the two audience groups in each market.
Business Challenge
The recruitment requirement was to reach two distinct gaming audiences across New Zealand, France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and Malaysia.
The key requirements were to:
Recruit both gaming creators and gaming users across all nine markets
Work towards a total target of 900 creators and 900 users
Maintain quotas of 100 creators and 100 users per market
Recruit participants for a 20-minute quantitative online survey
Our Approach
We used phone-to-web research to recruit participants for the online study. Telephone outreach supported recruitment, with participants completing an online survey.
The sample plan divided the recruitment target equally between gaming creators and gaming users. Each market carried a quota of 200 participants: 100 creators and 100 users. This established a consistent quota structure for gaming audience research across countries while keeping the two audience segments distinct.
Results
The study demonstrated our ability to recruit niche gaming audiences across multiple international markets, covering both creator and user segments.
The recruitment scope brought together:
Two distinct audiences: gaming creators and gaming users
Nine international markets
A Phone-to-Web methodology supporting international quantitative research recruitment
Impact for the Client
The engagement supported the client’s requirement to reach both sides of the gaming audience: creators and users. Its recruitment framework addressed both segments in each participating market and aligned with the study’s defined audience quotas.
This demonstrated our ability to recruit niche gaming audiences for multi-market studies.
Planning Research Among Gaming Creators or Users?
For studies requiring international gaming survey recruitment, our team can discuss your target profiles, market coverage and recruitment requirements. Contact us to explore gaming audience recruitment for your next study.