A US study required healthcare professionals working at health centers providing HIV prevention counseling, STI treatment and sexual health services. The brief called for recruitment by organisation list, using client-provided organisations and targeting 50–100 completes for a 30–35-minute study.
Business Challenge
The recruitment requirement combined a narrowly defined healthcare audience with a specified list of organisations. In addition to organisational eligibility, the brief included geographic and leadership requirements.
The key requirements were to:
Recruit healthcare respondents from the client-provided organisation list
Reach health center professionals working at centers offering the specified prevention, treatment and sexual health services
Accommodate a city-level quota of 30 respondents
Allow the wider geographic mix to emerge through natural fallout
Include a mix of leaders as required
Recruit participants for a 30–35-minute study
Our Approach
We used Phone-to-Web/CATI for list-based healthcare respondent recruitment. The supplied organisation list established the recruitment scope, focusing outreach on healthcare professionals working within the specified health centres.
The recruitment approach accommodated the city-level quota, natural geographic fallout and required leadership mix. These requirements were addressed alongside the longer survey duration and the overall target of 50–100 completes.
This structured healthcare research used client-provided lists aligned with the specified organisational, geographic, and seniority requirements.
Results
The engagement successfully recruited a highly targeted healthcare audience from the specified organisation list for the 30–35-minute study.
The assignment demonstrated:
Healthcare professional recruitment within a defined organisational scope
Access to professionals at health centers providing HIV prevention counselling, STI treatment and sexual health services
Recruitment that accommodated geographic and seniority requirements
Execution of targeted healthcare survey recruitment involving a longer survey duration
Impact for the Client
The engagement supported the client’s need to recruit within its chosen set of organisations while accommodating the specified geographic and leadership requirements.
This provided relevant participants through healthcare respondent recruitment from target organisations, aligned with the organisational scope established in the brief.
Have an Organisation List but Need the Right Healthcare Respondents?
A defined organisation list is the starting point for reaching the professionals your research requires. Contact us to discuss healthcare professional recruitment by organisation list, custom outreach and US Phone-to-Web or CATI fieldwork.