A US quantitative study required two specialised B2B audiences: professionals involved in digital advertising for eCommerce and professionals working at eCommerce companies. The eCommerce B2B respondent recruitment brief supported research on digital advertising performance, channel-level return on ad spend (ROAS), and perspectives on the impact of agentic eCommerce.
Business Challenge
The recruitment brief required access to both audiences in a single study, with a total target of 200 completes.
The key requirements were to:
Reach digital advertising professionals involved in eCommerce and professionals working at eCommerce companies
Work towards a planned split of 100 respondents per audience
Support a 5–10-minute quantitative survey
Allow natural audience fallout without hard quotas
Our Approach
We used Phone-to-Web eCommerce research and CATI to target the two professional audiences across the United States.
Recruitment followed the specified audience definitions, with no hard quotas applied. The planned sample included 100 respondents from each group, while the recruitment approach allowed for natural attrition.
The study brought both audiences into a single research framework covering eCommerce advertising performance research, channel-level ROAS and views on agentic eCommerce.
Results
The engagement successfully targeted both specialised B2B audiences within the US study.
It demonstrated the ability to reach:
Professionals involved in digital advertising for eCommerce
Professionals working at eCommerce companies
Relevant audiences for ROAS research and advertising performance research
Professionals able to contribute perspectives on the impact of agentic eCommerce
Recruitment accommodated natural fallout without hard quotas.
Impact for the Client
The engagement supported the client’s requirement to include both advertising specialists and eCommerce professionals in the same study.
This audience coverage enabled B2B research among eCommerce companies and advertising specialists, bringing both perspectives into the research on the specified topics.
Need eCommerce Professionals for B2B Research?
Whether your study concerns digital advertising, channel-level ROAS or agentic eCommerce, recruitment starts with the professional audiences you need to hear from. Contact us to discuss eCommerce B2B respondent recruitment and US Phone-to-Web or CATI research.